Omdømme
Reputation Measurement - why and how?
Schmidt-Laugesen, C., Vestergaard T. & Eskildsen J. K.
Børsens Ledelseshåndbøger – Total Quality Management (2006), 10.2.1-10.2.18.
This article proposes a method called Reputation Excellence Index, which can give a more “complete” description of how society perceives a given company.
Results are presented from the Reputation Excellence Index 2003-2005 concerning the degree of reputation in various sectors, and any differences in the way in which reputation is created in the individual sectors.
Corporate Reputation as a Strategic Performance Measure
Eskildsen, J. K., Kristensen K., Vestergaard T. & Schmidt-Laugesen C.
Performance Measurement and Management: Public and Private (2004), Edinburgh, Scotland: 355-362.
This article shows that building up a reputation depends on the sector to which a company belongs and the country in which it is located. Moreover, it shows that the share price/equity value is higher for companies with a better than average reputation.
The value of a good HR
Vestergaard, T., Schmidt-Laugesen C. & Eskildsen J. K.
Personalechefen (2006/2), 62-63.
For most companies, HR is a largely inward-looking activity, the purpose of which is to develop the company’s human resources. This article shows with the help of the REEX 2005 survey that how the company’s human resources are perceived has a major bearing on the company’s general reputation.
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